CERAMICS...ARTFULLY: SHADES BY CERAMICHE PIEMME 
Modern decoration techniques encounter the tradition of classic majolica ware.
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With the Shades collection Ceramiche Piemme provides a new answer to the dialectic between art and technology: the newest frontiers of digital printing are explored by designer Gordon Guillaumier to give life to floors and surfaces of artistic inspiration. The porcelain stoneware tiles and slabs of the Fiorano Modenese manufacturer reproduce the designer’s strokes.

"For this collection, I have taken inspiration from the tradition of classic, hand-decorated majolica ware" explains Gordon Guillaumier "With Shades, I have attempted to capture the freedom and spontaneity of water-painting, a technique I love precisely because irregularities and imperfections are strongly tied to the manual sign and represent an added value."

The Shades tile collection replicates in a realistic way the delicate and imperfect sign of the brush stroke; the overlapping colours create unique nuances which go to combine with the 5 basic concrete-effect shades. 
The four types of decoration are each expressed in five shades that vary from blue to light blue, from white to golden and mid-blue: the real colour movements so typical of water-painting.
The encounter of modernity and tradition is also expressed through the choice of sizes: with the modern 60X60cm or 60X120cm slabs, Ceramiche Piemme combines hexagon-shaped decorated tiles that recall traditional cement tiles and other small-size (20X20cm) tiles typical of classic majolica ware. 

Technical features

Fine coloured-body porcelain stoneware

Sizes: 60X60cm, 30X60cm, 60X120cm, 80X80cm, 20X20cm, 17,5X20,5cm
Decorations: Wash (60X60cm and 30X60cm), Blot, Drip, 

3D surfaces: Mesh, Net
Shades: Noon, Dawn, Dusk, Evening, Night

Information www.ceramichepiemme.it  Tel. +39 0536 849111

Ceramiche Piemme
Incorporated in Maranello (MO) in 1962, Ceramiche Piemme is a company specialised in the production of ceramic floors and coverings. The modern production plant of Solignano in Modena uses heat recycling kilns to produce 7 million square metres of porcelain stoneware each year. The wide range of ceramic floors and coverings also includes a line of products designed by Valentino, haute couture brand for which Ceramiche Piemme has been the exclusive licensee since 1977 for the ceramic sector.