ALICE RAWSTHORN WITH CRISTINA MOROZZI AT CDW 2019 FOR CERAMICHE PIEMME
Ceramics restarts from design: the company officialises its collaboration with Benoy
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Tuesday 21 May at 11.30 am during Clerkenwell Design Week 2019 in London (1, Monkwell Square), Ceramiche Piemme will be officially announcing its collaboration with international design firm, Benoy.
To celebrate the partnership, the Fiorano Modenese company has invited leaders within the design field, Alice Rawsthorn and Cristina Morozzi to discuss the upcoming trends within the ceramic industry. The Benoy Design Director, Andy Piepenstock and Ceramiche Piemme Operations Director, Davide Colli will introduce the two design experts, opening a debate on the "return of tiles to architecture". 

"We know Ceramiche Piemme for its tradition and today also for its desire to express innovation, design and sustainability" explains Andy Piepenstock "all values that we share and which spur us to talk with people who - like Alice Rawsthorn and Cristina Morozzi - have dedicated their lives to the analysis and elaboration of projects, trends and the evolution of home living".

After previous design collections created in association with Gordon Guillaumier and Pierre Charpin, Ceramiche Piemme is now making its international relaunch with Benoy, an internationally respected firm which is behind some of the most famous buildings in the world, from Ferrari World in Abu Dhabi and Westfield London, to Parc Central in Guangzhou.
With the opening of the Piemme 40 London branch, Davide Colli - COO of Ceramiche Piemme who has held the position since 2018, highlights the international character of the Fiorano Modenese brand, which is renowned for quality and innovation in the ceramic industry.
"After essential technological updating, and the renewal of the range, a cultural upgrade of the project has now become essential. Hence, the importance of collaboration with a major international player such as Benoy, which has worksites the world over. We chose CDW to announce our collaboration and we are very happy to be able to do so by hosting two great experts in the field.”

www.ceramichepiemme.it +39 0536-849111

Information Piemme 40 Unit 207 Second Floor, 27-31 Clerkenwell Close, London EC1R 0AT

Portrait: Alice Rawsthorn

Alice Rawsthorn

A long-time New York Times journalist, director of the London Design Museum from 2001 to 2006 and an OBE (Order of the British Empire) recipient for services offered to design and the arts, Alice Rawsthorn is a well-known English critic, who investigates design with an open and curious look, based on her critical-journalistic experience. As she recounts in her latest book, Design as an Attitude, creating design is not just a profession but also an attitude; for her it means demonstrating how a project is an agent of change in any context.

Cristina Morozzi

Journalist, writer, critic, art director, she is one of the greatest exponents of the world of contemporary design. She directed the magazine "MODO" for 9 years. She is the author of theoretical and monographic books and curator of exhibitions. She collaborates with many national and international design magazines.

Benoy

A global family of design specialists committed to delivering world-class solutions for the built environment. Balancing creative vision with commercial viability, we work with clients to create iconic destinations that enrich people’s lives, strengthen communities, enhance nature, and deliver lasting economic value. We specialise principally in masterplanning, architecture and interiors, using what we call ‘creative commerciality’ to solve problems and unlock potential. benoy.com

Ceramiche Piemme

Incorporated in Maranello (MO) in 1962, Ceramiche Piemme is a company specialised in the production of ceramic floors and coverings. The modern production plant of Solignano in Modena uses heat recycling kilns to produce 7 million square metres of porcelain stoneware each year. The wide range of ceramic tiles also includes a line of products designed by Valentino, haute couture brand for which Ceramiche Piemme has been the exclusive licensee since 1977 for the ceramic sector.