PRESS KIT CERSAIE 2018

Hall 20  Stand C32-D31

FREEDOM

SHADES

STONE CONCEPT

Using innovative digital decoration technology, the tiles of the Freedom collection recreate the natural effect of Hauteville stone, used worldwide due to its extraordinary compactness.

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The designer Gordon Guillaumier drew his inspiration from the classic hand-decorated majolica. The tiles realistically replicate the delicate and imperfect mark left by the designer’s brush stroke.

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The effect sported by Stone Concept is that of the characteristic white Burgundy stone of the medieval courtyards along the Loire in France: a chalky sedimentary rock with diverse, soft veined effects.

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MAJESTIC

Majestic wascreated by the Valentino by Ceramiche Piemme research lab; it is inspired by some of the most refined varieties of marble, such as Carrara, Grigio Verona, Nero Levanto, Onyx, Nero Marquinia and Bianco Arabescato.
The collection deliberately breaks out of the classic mould of marble effect surface installation and interprets interior decorating with haute couture taste in unmistakable Valentino brand style.

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